An initiative generating excitement about ticket pre-sales & getting a high rate of conversions.

Change brand perceptions among Gen Y, positioning brands as young, athletic, and sexy, dispelling any negative perception.

DEI Teamed up with NBC to mount a viral Word of Mouth campaign to increase awareness of and drive viewership of The Black Donnellys

Branding “rum and cola” as a signature drink called “Bacardi & Cola” among the 21-24 year-old male demographic.

An online Word of Mouth Campaign to build awareness and drive trial for 24 Hour Fitness locations.